What is included in a Google Ads audit?

The review can cover search terms, targeting, conversion goals, campaign setup, spend, ads, and landing pages. We confirm the account areas and deliverables before starting.

Is the audit free or a paid service?

We discuss the scope and confirm any fee before work begins. An initial account conversation and a detailed audit can involve different levels of review, so the deliverables should be clear upfront.

Do you need account access?

Appropriate account access helps us review settings and performance directly. We explain the access needed for the agreed work; you should not need to share your personal password.

Will you provide written recommendations?

We confirm the handoff format when scoping the review. Recommendations should explain the finding, the proposed action, and its priority so the next step is clear.

Can you implement what the audit finds?

Implementation can be agreed as a separate scope or included in ongoing management. We make responsibilities clear before any account or website changes are made.

Paid Search

Google Ads Audit for Clearer Decisions About Your Spend

A Google Ads audit should help you understand where the account is aligned with your goals and where it needs attention. We review targeting, measurement, campaign structure, and landing pages, then explain the priorities that deserve a closer look.

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Google Ads Audit · 01

Review Spend and Search-Term Relevance

We examine the services or products promoted, campaign locations, and the queries available in the account. That helps identify unrelated demand, gaps in exclusions, or a mismatch between targeting and the business's coverage. Findings are connected to spend and outcomes wherever the data supports that assessment.

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Google Ads Audit · 02

Check Conversion Tracking and Lead Quality

A conversion total is only useful when the actions behind it are understood. We review goals, tag behavior, duplicate counting risks, and the relationship between recorded actions and meaningful inquiries. Your feedback helps distinguish a technical tracking issue from a campaign that is generating the wrong kind of lead.

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Google Ads Audit · 03

Assess Campaign Structure and Bidding

The account structure should support the way the business wants to allocate budget and evaluate results. We review campaign themes, settings, bidding, and the conversion signals those strategies use. Recommendations consider the account's history and constraints instead of applying the same bidding or match-type rule to every campaign.

Google Ads Audit · 04

Review Ads and Landing-Page Fit

Ad text and the destination page should answer the same need. We review whether offers are accurate, service details are clear, and contact options work on mobile. The aim is to identify practical gaps that might affect relevance or inquiry quality without assuming that a page edit guarantees a conversion lift.

Google Ads Audit · 05

Prioritize Changes by Likely Impact

An audit is most useful when you can see what needs changing and why. We organize findings around the strength of the evidence, the business value involved, and the effort to implement a fix. Scope, access, fees if applicable, and any implementation work are agreed before the review begins.

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Tell us about your business, the services you need, and what you want to improve.

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