Local SEO
How to Optimize Your Google Business Profile
Learn what to check in a Google Business Profile, from categories and services to photos, reviews, and the actions that show whether the profile helps.
3 min readRead Article
Insights & Resources
Expert advice and proven strategies from the Twin Cities PPC team.
SEO
Technical SEO Audit Checklist
Use a practical technical SEO checklist to review indexing, crawl paths, redirects, canonical URLs, mobile experience, and which fixes to prioritize.
3 min readRead Article
SEO
Website Migration SEO Checklist
Prepare a website move with URL mapping, redirects, content checks, launch QA, and post-launch monitoring. Keep important pages easy to find.
3 min readRead Article
Contractors
How to Get More Roofing Leads
Build a roofing lead plan around the jobs you want, local visibility, search ads, a useful estimate page, and feedback on the enquiries that arrive.
3 min readRead Article
Local SEO
Local SEO for Plumbing Companies
Learn how plumbing service pages, genuine coverage areas, a useful business profile, and customer feedback work together in local search.
3 min readRead Article
Contractors
How to Get More Plumbing Leads
Match plumbing services and coverage areas to local pages, Google Ads, and clear phone or quote options. Use lead feedback to improve the plan.
3 min readRead Article
Local SEO
Local SEO for HVAC Companies
Organize HVAC pages around repair, installation, and maintenance, then support them with accurate local information and useful contact options.
3 min readRead Article
Google Ads
Google Ads Audit Checklist
Review conversion goals, search terms, campaigns, ad relevance, and landing pages with a Google Ads audit checklist built around qualified leads.
3 min readRead Article
Ecommerce
Shopify SEO Checklist
Check Shopify collection and product pages, duplicate URLs, internal links, and reporting before deciding which SEO fixes deserve attention.
3 min readRead Article
B2B
How to Measure B2B Lead Quality From Paid Search
Define fit, connect paid-search enquiries to CRM stages, review search terms, and improve conversion goals using feedback from your sales team.
3 min readRead Article
Google Ads
The Complete Guide to Improving Your Google Ads Quality Score
Quality Score directly impacts your cost per click and ad position. Learn the proven strategies we use to boost Quality Scores across hundreds of accounts.
8 min readRead Article
CRO
7 Landing Page Elements That Double Your Conversion Rate
After building hundreds of landing pages, we've identified the key elements that consistently separate high-converting pages from the rest.
6 min readRead Article
Meta Ads
How to Run Profitable Meta Ads in 2026 (Post-Privacy Update)
Privacy changes have transformed Meta advertising. Here's how we're helping clients maintain and grow their ROAS in the new landscape.
10 min readRead Article
Strategy
PPC vs SEO: When to Use Each (And Why You Need Both)
Should you invest in paid ads or organic search? The answer is almost always both, but the strategy depends on where you are in your growth journey.
7 min readRead Article
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