Cost Per Click
Click-Through Rate
Cost Per Conversion
The Challenge
A wholesale real estate company was running Google Ads but burning through budget with a $4.66 cost per click and a $536 cost per conversion. Their campaigns had broad targeting, no negative keywords, and generic ad copy that failed to stand out in a competitive market.
Our Strategy
We restructured the entire Google Ads account with hyper-targeted ad groups focused on specific neighborhoods and property types. We wrote compelling ad copy with strong calls to action, built dedicated landing pages for each campaign, and implemented aggressive negative keyword lists to cut wasted spend. We also optimized bidding strategies to maximize clicks at the lowest possible cost.
The Results
Cost per click dropped from $4.66 to **$0.82**, click-through rate improved from 5.1% to **6.70%**, and cost per conversion plummeted from $536 to **$68.74**. The company now generates a steady stream of qualified seller leads at a fraction of their previous cost.
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Stop wasting ad spend on campaigns that don't convert. Let us build a marketing engine that drives real, measurable revenue for your business.