Conversions
Cost Per Lead
Ad Spend
The Challenge
A personal injury law firm needed a steady flow of qualified leads but had a limited ad budget of $1,800/month. Previous campaigns had been poorly structured with broad match keywords bleeding spend on irrelevant searches, and their website wasn't set up to convert visitors into consultations.
Our Strategy
We built a tightly structured Google Ads campaign targeting high-intent personal injury keywords with exact and phrase match types. We set up dedicated landing pages with click-to-call buttons and consultation request forms, implemented call tracking to capture every phone inquiry, and added negative keywords aggressively to eliminate wasted spend.
The Results
The campaign now generates 40 form conversions and over 90 phone calls per month — all on just $1,800 in ad spend. At **$40 per lead**, the firm has a predictable pipeline of new case inquiries without needing to increase their budget.
Ready to Grow Your Business?
Stop wasting ad spend on campaigns that don't convert. Let us build a marketing engine that drives real, measurable revenue for your business.