Website Traffic
Bounce Rate
Avg Session Duration
The Challenge
A home healthcare provider had an outdated website with generic copy that didn't speak to families searching for in-home care. Traffic was low at 1,200 visits per month, bounce rate sat at 68%, and visitors were leaving almost immediately.
Our Strategy
We redesigned the entire website with a modern, trust-building layout and wrote targeted copy that addressed the concerns families have when choosing in-home care — safety, qualifications, and availability. We built dedicated landing pages for each service line (elder care, post-surgery recovery, companion care) with clear calls to action and testimonials front and center.
The Results
Website traffic grew **150%** to 3,000 visits per month. Bounce rate dropped from 68% to **34%**, and average session duration jumped from 48 seconds to over **3 minutes**. The new copy and landing pages turned the website into a trusted resource for families — all without any paid advertising.
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