Skip to content
All Case Studies
Google AdsSEO

Home Services Company

Home Services

Cost Per Lead

$152$73

Monthly Leads

34118

Close Rate

22%40%

Organic Traffic

400/mo2,100/mo

The Challenge

A regional home services company was paying over $150 per lead from Google Ads. Their campaigns were riddled with irrelevant keywords, and their website converted poorly on mobile devices.

Our Strategy

We rebuilt their Google Ads account from scratch with tight keyword grouping, negative keyword lists, and location-based targeting. Simultaneously, we built mobile-optimized landing pages and launched a local SEO strategy to capture organic leads.

The Results

Cost per lead dropped 52% in 60 days. The combination of optimized paid campaigns and growing organic visibility created a compounding growth engine that continues to deliver results.

Ready to Grow Your Business?

Stop wasting ad spend on campaigns that don't convert. Let us build a marketing engine that drives real, measurable revenue for your business.